Most CXO searches start with a job description and end with a debate about fit. The best searches reverse that order: they define the context first, then find the leader who has already succeeded in something similar.
1. Evidence of the same problem, solved before
Boards look for leaders who have handled the specific challenge in front of them: a turnaround, a fundraise, a market entry. Titles matter less than the shape of the problem.
2. Judgement under ambiguity
Structured conversations about past decisions, including the ones that went wrong, reveal more than any psychometric score.
3. Culture contribution, not just culture fit
The right leader strengthens what works in the organisation and challenges what does not.
4. A credible first 100 days
Strong candidates arrive with questions and a draft plan, not a ready-made answer.
5. References that confirm the story
Discreet, structured referencing closes the loop and protects both the company and the candidate.

